June 27, 2025

James LaPierre to Lead Growing Data & AI Practice

James LaPierre joins Trility as Data & AI Practice Lead, a pivotal new role in our fast-growing practice area. With 25+ years of expertise, he brings a human-centered vision to empower teams and deliver high-impact solutions that align with meaningful business outcomes.

By
Claire Damon
James LaPierre joins Trility as Data & AI Practice Lead with a human-centered approach.

As Trility’s Data & AI Practice Lead, James LaPierre's life philosophy, centered on people and purpose, shines through in everything he does. James goes out of his way to empower those around him, fosters an environment where everybody shines, and knows how important it is to try new things with an open mind and a good sense of humor.

Bringing 25+ years of experience, James’s vision for the Data & AI practice extends beyond delivering solutions and metrics. He seeks to help Trility’s clients make smart decisions that deliver value. 

Today, data is more than just numbers – it’s the beginning of smart decisions. Our decision to hire James means we’re strengthening our position in Data and AI. James is proven in his ability to help teams tackle big data challenges to deliver high-consequence solutions that truly transform organizations in the era of AI.
- Brenton Rothchild, Chief Information Officer

James knows what he needs to do first: “My goal is to provide focused leadership to help mature the data practice. I’ll partner with the team to refine our methodologies, so we can continue building a foundational approach while sharing the same language and vision.” This commitment to clarity and shared understanding empowers teammates and delights clients by providing impactful data solutions that drive their business forward.

My goal is to provide focused leadership to help mature the data practice. I’ll partner with the team to refine our methodologies, so we can continue building a foundational approach while sharing the same language and vision.
- James LaPierre, Data & AI Practice Lead

The Hallmarks of Data Success: Trust, Curiosity, and Competitive Advantage

For James, a truly successful data practice isn’t just about technology. It rests on several key pillars.

Strategic Alignment

Every project and analysis must be deeply aligned at an organizational level, connecting directly to a meaningful business outcome.

Unwavering Data Quality and Governance

James emphasizes that trust in the data is the foundation for everything else. When clients trust their data, it sparks curiosity at the user level and empowers people to engage in data-driven decision making, leading them to ask even bigger questions.

  • Iterative Approach for Continuous Value: By working in small, flexible steps, we deliver value quickly and build solutions that easily adapt to changing needs. This ensures a consistent opportunity to provide feedback – we build with our clients, not for them.  

“James brings a deep understanding of how data directly translates into meaningful business outcomes. His vision for a data practice built on quality, strategic alignment, and iteration is a perfect fit for Trility’s commitment to delivering impactful solutions for our clients,” shared Brenton Rothchild, Trility Chief Information Officer. 

These principles were clearly shown in a recent engagement with a large international bank. James led a team that successfully pivoted with the client’s desired outcomes to deliver a comprehensive, end-to-end cloud-based analytics solution. Through an agile approach and a relentless focus on proving value, James and his team earned a perfect net promoter score of 10 out of 10. 

“We were able to show value at every step, every iteration,” noted James. This led to many repeat projects, turning a short-term job into a long-term partnership with the client. For James, this project was a powerful example of how a well-planned data strategy can give a business a clear edge over others.

Beyond the Data: Guitars, Giggles, and Giving Back

Outside of his work, James is a man of diverse passions. He’s a guitar enthusiast with a love for heavy metal and the intricate art of shredding. He loves corny humor that doesn’t take itself seriously, citing shows like Monty Python and Better Off Ted as his favorites. He finds purpose in giving a voice to those who don’t have a voice, whether people or animals.

James LaPierre embodies the very spirit of Trility – a seasoned expert who combines strategic thinking with a deep commitment to people. His human-centered approach to data, coupled with his drive for innovation and personal values, makes him an invaluable addition to our team and a true partner for our clients.

If you are interested in partnering with Trility, email or connect with James LaPierre on LinkedIn.